Peter J. Quinones

Albany NY  ♦  518 944 1424
peter@peterquinones.com  ♦  linkedin.com/in/peterquinones/

Samples

 

   Technical Marketing

Product One-Sheets - Designed and wrote distilled product descriptions intended to communicate key benefits to potential customers, specifically those actively seeking information on specific functionality.

  Discover TCA | Two-Factor Authentication | Real-Time Risk & Compliance

Video - Scripted and produced video shorts promoting new products and technology.

  Real-Time Risk & Compliance | Stress Test App | 40 Act App Demo

  Customer Education

New User Training - In response to CSAT data indicating new users found the learning curve very steep, designed, scripted, and produced a series of learning modules to introduce key concepts and first steps to system mastery. Subject matter slected based on interviews with new users and support staff.

  How it all Fits Together| The Basics | Securities & Trading | Pricing Environment

Release Support - For current customers, intended to introduce new functionality/features with instructions and examples.

  Pocket Guide (Crypto) | Pocket Guide (Hot Buttons)| Release Notes

  Thought Leadership

Imagine Software/TS Imagine Blog - First launched to introduce customers to the company's new Consulting division and enhance SEO for our corporate web presence, this blog showcased our bigger brains discussing trading strategies, responses to timely market pressures, and contextualizing world news and its impact on trading risk management. In the years since, it has become more of a marketing function, but still remains true to the goal of establishing the firm's expertise and credibility. (Entries prior to November 2022 were developed/written with my involvement.)

  Thinking About Building a Volatility Surface?